TweetFrom Dan Gordon in Instore Magazine You owe it to your business to create an environment that incubates innovation. Great advice for any store looking to unlock the potential of their team! Read the full article here. Daniel GordonDaniel Gordon, 37, is a fourth generation jeweler and President of Samuel Gordon Jewelers in Oklahoma City,… Continue Reading
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The Future Of Celebrity Endorsement
TweetWho do you get to promote your jewelry or watches in a world where celebrities are such loose cannons? This is probably a question that several brands are asking themselves in light of the antics of celebs like Charlie Sheen, Tiger Woods, Lindsay Lohan, and now the addition of the latest debacle with insensitive tweets… Continue Reading
Would You Let Charlie Sheen Endorse Your Jewelry?
TweetWhile I am sure he is the last thing you are hoping to hear about, Charlie Sheen’s recent tear has me rethinking celebrity endorsements of jewelry. With so many options for getting your brand message and products out to the jewelry-buying world, how effective (and now potentially risky) is it to associate yourself with a… Continue Reading
Thoughts On Black Friday From A Jewelry Retailer
TweetSo, Black Friday has come and gone. As a high end retailer jeweler, I thought I would give my thoughts and perspective on what is easily one of the most important shopping days of the year. Times have been very rough over the past couple of years, I cannot imagine that there is anyone working… Continue Reading
How To Avoid Social Media Suicide
TweetWe, as an industry, are rapidly approaching the busiest Holiday shopping season of the year. For many it will be the first season where Social Media plays a big part of your marketing efforts. Having used Social Media in previous Holiday seasons, I wanted share a some tips, and a few mistakes of my own,… Continue Reading
3 Simple Steps to Stop Pissing Off Your Customers
Tweet Almost every single day I run into one or more situations where large and small corporations forget the basics and end up pissing off their customers. Often times it feels like very simple and easy implement best practices are absent from much of the corporate culture in the business world. We now live in… Continue Reading