TweetGen-Next Jewelers (GNJ) is taking steps to prepare for the future of the organization with changes to both its leadership and its mission. GNJ is excited to share several shifts and additions to its board. The organization welcomes two new members, Jennifer Apfelbaum of Marco Bicego and John Tierney of JCK Events. Lisa Nikfarjam of… Continue Reading
Author Archives:
Is Your Store Exceptional?
TweetFrom Oliver Reichenstein: If your offer is exceptional, your price can and should be. If you offer an exceptional product at low price it will be perceived and treated as a low value product, no matter how amazing it is. Every now and again, my two favorite worlds of luxury and geekery collide. It is… Continue Reading
Breaking The QR Code
Tweet From Mitch Joel: You have me. Create an experience. Having a QR code on an ad simply to pander to the clients and checkbox the “mobile marketing” portion of your integrated advertising campaign is not only a bad advertising experience it’s a really negative brand experience that lingers. Think of the additional effort and… Continue Reading
Introducing Lisa Nik
Tweet From The Centurion: Las Vegas, NV–Following a successful career at Roberto Coin and months of development, Lisa Nikfarjam has introduced her Lisa Nik collection in Las Vegas at the JCK Show. Congratulations to our fellow GNJ Board Member, Lisa Nikfarjam on the official launch of her Lisa Nik Collection! Everyone here at Gen-Next Jewelers… Continue Reading
Erica Courtney and the Bling Bills
Tweet Note: While I plan to spend some time this weekend writing up my thoughts for Jewelry Market Week in Las Vegas, I wanted to touch on one of my favorite happenings from the past two weeks in the desert! Anyone who reads this blog regularly will know, I am a sucker for creative marketing…. Continue Reading
Have A Great Vegas!
TweetTomorrow, the games begin as many of us head to Las Vegas to prepare for the first day of Jewelry Market Week. Things will be quiet here on the site, but we wanted to take a second to wish you all a great show! For those who are attending, we hope you can join us… Continue Reading
Community Service
TweetFrom JCK Magazine: Take one look at how the digital revolution has impacted the marketing of industries like fashion and technology, and it’s clear that jewelry lags behind. Sure, we’re all adapting to phenomena such as social media faster than ever before, but it just doesn’t seem like the jewelry industry is experiencing the same… Continue Reading
Gen-Next Events At Jewelry Market Week
Tweet We wanted to give you all a quick update on what Gen-Next Jewelers has planned for the show. We are looking to create a new tradition for those of us who are around after last day of the show. To offer up an opportunity to get together and unwind or to recap the show… Continue Reading
Creating An Experience Culture
TweetFrom Rob Bates at JCK Magazine: On Twitter this morning, Andrew Hanelly, social media guru at TMG, which publishes JCK, asked, “Have you ever paid more for something because of the brand even though you knew there was a cheaper alternative?” Michael Schechter of Honora answered that most people don’t buy generic cereals. And I… Continue Reading
David Brown On The Past Three Years
TweetFrom David Brown and Instore Magazine: The big difference is the change in how the sales are happening. The average jeweler now has to sell a lot more items at a lot lower average to get the same end result. The average store sale per item has dropped from $214 per item to $141 during… Continue Reading