TweetWho do you get to promote your jewelry or watches in a world where celebrities are such loose cannons? This is probably a question that several brands are asking themselves in light of the antics of celebs like Charlie Sheen, Tiger Woods, Lindsay Lohan, and now the addition of the latest debacle with insensitive tweets… Continue Reading
Category Archives: Jewelry Conversations
Would You Let Charlie Sheen Endorse Your Jewelry?
TweetWhile I am sure he is the last thing you are hoping to hear about, Charlie Sheen’s recent tear has me rethinking celebrity endorsements of jewelry. With so many options for getting your brand message and products out to the jewelry-buying world, how effective (and now potentially risky) is it to associate yourself with a… Continue Reading
Impressions from Vicenza 2011
TweetWalking the Vicenza Oro Fair last month, you could hear the usual languages and accents. However this year, there was one set of voices that were noticeably missing, the American ones. After visiting several European manufacturers and conversing about global sales, it was clear that almost everyone is waiting in anticipation of the return of… Continue Reading
Thoughts On Black Friday From A Jewelry Retailer
TweetSo, Black Friday has come and gone. As a high end retailer jeweler, I thought I would give my thoughts and perspective on what is easily one of the most important shopping days of the year. Times have been very rough over the past couple of years, I cannot imagine that there is anyone working… Continue Reading
How To Avoid Social Media Suicide
TweetWe, as an industry, are rapidly approaching the busiest Holiday shopping season of the year. For many it will be the first season where Social Media plays a big part of your marketing efforts. Having used Social Media in previous Holiday seasons, I wanted share a some tips, and a few mistakes of my own,… Continue Reading
Are We Over Social Media Lust?
Tweet As anyone who has ever been in love knows, early on in any new relationship, your significant other can do no wrong. It is only once the lust phase ends that you gain the perspective to figure out if you truly love someone, flaws and all. After you realize that your loved one is… Continue Reading
Can You Sell Jewelry When Everyone Is Making It?
Tweet< p style=”text-align: center;”> (Click here if you cannot see this. Hat tip to Danielle Miller for this amusing Onion clip.) While site’s like Rue La La, Gilt Groupe and Groupon are hot topics, you rarely hear much about Etsy, an online e-tailer that enables anyone to create their own handcrafted jewelry store. One look… Continue Reading
7 Lessons Learned From Going Rogue In Social Media
TweetGuest post from Veronica Wei Sopher from Ben Bridge Jeweler As an employee at Ben Bridge Jeweler, I took the company into the social media sphere without permission. Don’t get me wrong, I’m not advocating for employees to go out on their own on the social web, I’m simply telling you my story. When it… Continue Reading
You Store Is Not The Brand
TweetDon’t get me wrong, your store is A brand just not THE only one. So, one more time, just to make sure we are on the same page… I am not suggesting that your store is not a brand, simply that it is not the only one that matters. As a manufacturer working for a… Continue Reading