TweetFrom Oliver Reichenstein: If your offer is exceptional, your price can and should be. If you offer an exceptional product at low price it will be perceived and treated as a low value product, no matter how amazing it is. Every now and again, my two favorite worlds of luxury and geekery collide. It is… Continue Reading
Tag Archives: Store Experience
Breaking The QR Code
Tweet From Mitch Joel: You have me. Create an experience. Having a QR code on an ad simply to pander to the clients and checkbox the “mobile marketing” portion of your integrated advertising campaign is not only a bad advertising experience it’s a really negative brand experience that lingers. Think of the additional effort and… Continue Reading
Creating An Experience Culture
TweetFrom Rob Bates at JCK Magazine: On Twitter this morning, Andrew Hanelly, social media guru at TMG, which publishes JCK, asked, “Have you ever paid more for something because of the brand even though you knew there was a cheaper alternative?” Michael Schechter of Honora answered that most people don’t buy generic cereals. And I… Continue Reading