TweetFrom Oliver Reichenstein: If your offer is exceptional, your price can and should be. If you offer an exceptional product at low price it will be perceived and treated as a low value product, no matter how amazing it is. Every now and again, my two favorite worlds of luxury and geekery collide. It is… Continue Reading
Tag Archives: Technology
Thoughts On Black Friday From A Jewelry Retailer
TweetSo, Black Friday has come and gone. As a high end retailer jeweler, I thought I would give my thoughts and perspective on what is easily one of the most important shopping days of the year. Times have been very rough over the past couple of years, I cannot imagine that there is anyone working… Continue Reading
How To Avoid Social Media Suicide
TweetWe, as an industry, are rapidly approaching the busiest Holiday shopping season of the year. For many it will be the first season where Social Media plays a big part of your marketing efforts. Having used Social Media in previous Holiday seasons, I wanted share a some tips, and a few mistakes of my own,… Continue Reading
Are We Over Social Media Lust?
Tweet As anyone who has ever been in love knows, early on in any new relationship, your significant other can do no wrong. It is only once the lust phase ends that you gain the perspective to figure out if you truly love someone, flaws and all. After you realize that your loved one is… Continue Reading
7 Lessons Learned From Going Rogue In Social Media
TweetGuest post from Veronica Wei Sopher from Ben Bridge Jeweler As an employee at Ben Bridge Jeweler, I took the company into the social media sphere without permission. Don’t get me wrong, I’m not advocating for employees to go out on their own on the social web, I’m simply telling you my story. When it… Continue Reading
A New Kind Of Link For Jewelers
TweetAs we continue to work with one another to improve the jewelry industry at large, we are going to have to learn about a whole new link. No, I’m not talking about (insert various chain types), I am refering to the hyperlink. You may not know what this is, but you already use it several… Continue Reading
Why The Jewelry Industry Need An Echo Chamber
Tweet “Geek to Chic” examines how innovation in the worlds of Social Media and Technology can benefit those of us in the jewelry industry. You can check out all of the latest posts from this series here. As the Social Media and Technology sectors matures, you continue to see a tremendous growth in the entire… Continue Reading
Should Retail Jewelers Care About Facebook Places?
TweetFacebook has just made a change that will introduce its 500 million members to what are known in Social Media as Location Based Services (LBS) or Geo-Location with their the announcement of Facebook Places. Essentially, modern mobile phones are location aware and newer Social Media services such as Foursquare, Gowalla and jewelry industry darling SCVNGR… Continue Reading